Preservation Hall Jazz Band schedule

Leon Bridges executes onstage within Nielsen Pre-Grammy celebration at Hyde Lounge on Feb. 14, 2016 in West Hollywood, Ca.

Joe Scarnici/Getty Photos for MAC Presents

Nielsen's pre-Grammy celebration, in the last three years, became some thing of a must-attend even on a single night while the vaunted Clive Davis Party and CAA's power confab. Even though many in the well-attired group at Hyde Sunset Kitchen on Sunday night are there when it comes to top-flight talent - which this year included Leon Bridges, the Preservation Hall Jazz Band and something of this week's buzz bands, Glassnote Records' Strumbellas - most are there because several of the most powerful professionals in companies and music marketing turn-out in droves to press the flesh.

Beneath Bob Odenkirk's massive head, which graced a sizable Sunset Strip billboard towering on the site, collected execs from some the globe's biggest and greatest brands which included: Coca Cola's Joe Belliotti, American Express' Walter Frye, Target's William White, Cartier's Christine Goppel, Mondelez Overseas's Bonin Bough and Farah Bezner and Southwest Airlines' Michelle Miller. Right here, they consumed cocktails, nabbed marvelous passed hors d'oeuvres like goat cheese tarts and arranged before a breathtaking buffet that includes hamachi ceviche, raw bivalves and a running water feature of chocolate alongside songs reps, just who included: WBR's Lori Feldman, Sony Legacy's Adam Block, head of Warner Nashville mind John Esposito, Sony/ATV's Brian Monaco, Apple musical's Sean Glass, Disney Music Group's Karen Lieberman, UMGD's Candace Berry, YouTube Music's Heather Moosnick, BMI's Alison Smith, UTA's Natalia Nastaskin, WME's Brodie Becker and 300 Entertainment's Matt Signore

"What this occasion is all about is trying to bring collectively companies, media organizations, activity business and the music company because we would like them to speak with each other, " stated Nielsen President Howard Appelbaum from site's outside deck. "The fact is that big companies trust songs, they fancy being involving songs and so they fancy becoming associated with the Grammys." The exec noted that over the last 12 months Nielsen has actually produced a number of touchstone customer studies on millennials, the Chinese market and E-Sports amongst others "We're gigantic fans regarding the sectors we offer, we want these sectors to be truly really successful, we don't pick a favorites, but we wish all of them to complete really."

And well everyone seemed to be inside warmly lit Hyde Sunset Kitchen using its walls made of reclaimed timber and amazing music to be enjoyed. Leon Bridges headlined, performing songs off his most useful R&B record album Grammy-nominated album Coming Home. His gorgeous soul croon recalls R&B vocalists of yesteryear such as for instance Sam Cooke more than contemporary R&B vocalists and their acrobatic singing stunts. Bridges sweet voice was coordinated only by his down-to-earth image. "It really is so crazy, the tracks we blogged in my own mother's home are selected for a Grammy, " he said. He then proceeded to try out a something based on their grandfather fulfilling their grandmother. "first thing he noticed ended up being the woman lengthy legs, " the singer revealed.

The resource this is the popular Preservation Hall Jazz Band played a dance-inducing funky horn set that saw several match and gowns shake and shimmy regarding the space's huge dance floor. Prior to the ready, their team's trombone player recalled leading the jazz funeral last month when it comes to late David Bowie through brand new Orleans' French one-fourth. "It was crazy, " he stated while he recounted marching alongside Arcade Fire. Another member said to look out for the metal band on Monday night of Grammys in which they truth be told there joined up with by Foo Fighters' Dave Grohl and Trombone Shorty.

The Strumbellas, a six-piece Canadian musical organization who got very a buzz during Grammy week making use of their overall performance on Universal Music Group celebration, played a rousing opening set blending down-home foot-stomping people with glowing anthemic pop. Glassnote's mind of marketing and advertising McKee Floyd recalled whenever Marcie Allen of Mac Presents, who in the pipeline and produced the night time's event, found her office a couple of months earlier. After hearing only "ten moments" of the musical organization's single "Spirits, " Allen knew she wished them for Nielsen pre-Grammy party - providing a knack for songs that could run-in the woman DNA. Among ready's numerous highlights included Allen's kids Holine and Ryan plus their buddy Draper joining the musical organization on stage for a sweet sing-along.